We are pleased to publish Jason Thorne's article on communicative branding on the LookupPage blog. Jason Thorne is the owner of Thorne Creative, and is one of our valued LookupPage partners.
LookupPage: Great idea isn’t it?
As advertising our online presence becomes increasingly vital, LookupPage provides immediate results and fast-track up the search rankings. I’m impressed and hope you are too.
But if LookupPage provides the ideal gateway to your profile, how do you fulfill on that presence and establish your brand to find a new contact or win business? After all, that’s what it’s all about.
It’s good see most of us already have a logo. Good start. But how many of you decided that was that, once it had been designed? “Branding done and dusted. I can forget that now”. If this sounds like you I’m afraid you’re taking the short-term view which is already damaging your prospects.
Let’s put it in perspective. Think relationships. Imagine your brand as a partner or best friend. A new logo announces your bond to the world and impresses with the ‘wow factor’. But what happens when the honeymoon period is over and you’re tired of its ageing looks?
The knee-jerk reaction is to dump it for a newer model. But you could be throwing the baby out with the bathwater.
This is when the equity in your relationship comes into its own. If you understand your fundamental values, perhaps something else is to blame for your frustration. And when you feel comfortable about who you really are, a facelift may be all you need. It’s the same with your brand.
As with all relationships, sometimes we need impartial advice to keep things clear. Happily, building solid relationships is my business. As a brand communication company, Thorne Creative is always working with people to strengthen their core brand values and raise their profile through carefully targeted, creative communication. I invest my interest so you enjoy the return.
Like to know more? For further information feel free to get in touch. I’ll be pleased to arrange a no-obligation meeting where we can discuss your own requirements.
If you would like to contribute to the LookupPage Blog each week, then please contact us and we'll be happy to hear what you have to say. - The LookupPage Team
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