An Introduction to Search Engine Marketing (SEM)

Search engines are designed to find information located online, obviously – but there is so much more to it than that. Without search engines, the internet would be the world’s biggest library, but without the Dewey Decimal System.

Search engine marketing (SEM) involves leveraging search engines to bring traffic to your site, but more importantly, traffic from your specific target audience. You can use SEM to build your Google CV as well as to brand yourself online.

Below you will find an introduction to the main tactics of SEM. Over the next few weeks we will be taking a more in-depth look at each, so be sure to keep an eye out on this blog

Paid Search

Paid search adverts also known as pay per click (PPC) ads, account for a small percentage of the search results, and are paid for by the advertiser targeting specific keywords. These PPC ads are generally listed at the top or to the side of the SERPs and are usually highlighted as ‘Sponsored Ads’ to avoid confusion. We’ll be looking at PPC in-depth in the next few weeks, but remember with LookupPage you can get a PPC campaign for your name on Google for just $3.99/month by registering for the Basic Package. Find out more.

Organic Search

Search engine optimisation (SEO) is the process of creating a website that ranks well on the SERPs for specific key phrases. A better quality site will receive more trust and credibility in the eyes of search engines wand will therefore rise in the organic, unpaid search results. As a rule, you want your rank to be ‘above the fold’ and as close to the number one spot as possible.

When you register for the LookupPage Pro package you will get a PPC campaign for your name as well as advanced SEO benefits for only $7.95/month. This package entitles you to guaranteed top Google listings, your own domain name, free advertisements and much more. Compare the Basic and Pro offerings now.

Social Media Search

Many social media sites such as Twitter and Facebook have their own internal search capabilities. The various types of profiles on these websites are not always included in the results of traditional search engines, but it’s good to be registered so you can be visible on Google, as well as on the social networking site itself. As an aside, don’t forget to list your various social media profiles on your LookupPage Profile.

Here’s an example of what your Google CV could look like when you register for one of the LookupPage packages:

Wrapping Up

PPC is a cost-effective tactic, but may not be for you, SEO is a fluid business, and can often take longer to yield rewards and social media search is still in its infancy – but a combination of these three methods is imperative to almost any worthwhile SEM strategy.

Comments

[Paracha]

Well its look like that your website is not well known for Google or other search engines becasue Googole or other search engines hassitate to crawl on your website.

[bruce]

thakes for this information.