Making a name for yourself in the digital age, whether you are a working professional or between jobs, is vital to the future of career. Whether you have orchestrated the content or not, your Google CV says a lot about you – especially since people really do tend to trust Google.
Getting to the top of the search results pages (SERPs) with worthwhile content is important to your career, especially during a time of increased job competitiveness.
Here are some ways to start improving your Google CV today:
- Use What You Have: Chances are there is already content about you floating about online. You might find that someone with the same name is ranking in the first position – naturally, that’s where you would want to see your content. This content can be used as a base for personal branding.
- Be Social: There are many popular social networking sites out there for you to start connecting and communicating. This allows you to make priceless connections while also creating content and getting your opinion out there. Twitter, Facebook, Digg, Flickr, YouTube and Yahoo! groups are great places to engage in online conversation – but definitely the most important; start a blog!
- Use Your Profiles Wisely: Remember to link between your various profiles, and link between your blog and additional sites (and vice versa) whenever possible. You can do this on your LookupPage profile, if you haven’t yet, be sure to update your profile page with all of this information now.
- Monitor: Online reputation monitoring is the most effective way of listening to and engaging in the conversation. There are plenty of sophisticated tools out there, but one manual way of keeping on top of the conversation is by setting up Google Alerts. These will alert you of instances of keywords such as your name, business or brand.
- Be Careful What You Say: Remember, the Internet is a public domain and potential employers are undoubtedly going to Google you – so always keep your comments and conversations with that in mind. Never say anything online you wouldn’t say in real life (to your boss for that matter).
- Always Think in Keywords: When creating content around yourself and your name, remember to use relevant keywords for search engine optimisation purposes. Do a bit of research into popular search terms around your job market and related themes. It’s amazing what a bit strategic vocabulary can do for your content.
- Signup to LookupPage: With three online web presence packages (from free to professional), you get to display your professional information, an overview of your links and search engine ranking as well as many additional services.
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