Facebook is one of the Internet’s most popular websites, for consumers and businesses alike. Using Facebook to position yourself or your brand and establish your web presence is relatively painless, and can do a lot for your marketing.
Benefits of Facebook:
- Great potential for consumer interaction (much like Twitter) and creating transparency.
- Free to low cost.
- Targeted, sponsored ads.
- Over 175 million users.
- Great for locating your target market.
- If you track and analyse your traffic, you’ll soon notice how much traffic is being ushered from Facebook, and how to capitalise on this.
- There are plenty of Facebook apps out there to make life easier.
- The ability to create Facebook Groups and Fan Pages.
Creating a user profile under the name of your brand is the first step, but using Facebook Groups and Fan Pages is the best way to leverage Facebook in order to brand yourself online. Release information, build a database, host discussions and conduct polls, post links, ask and answer questions and further your blog readership.
Here are the pros and cons of the two Facebook services as web presence tools:
- Category and sub-category group classification.
- Allows group messaging.
- No content feed potential (manual content submission required).
- Not visible outside Facebook.
Facebook Fan Pages:
- Visible to search engines, and can therefore be used to build your Google CV.
- More visible to other users than Facebook Groups.
- More potential for external link building (posting the link on other websites, like your LookupPage profile).
- Flash, HTML and blog feed options.
- Advertising options.
- Does not allow group messaging.
Visit the LookupPage Facebook Fan Page for more of an idea on what Fan Pages offer.
Here are some pointers to help you penetrate Facebook and increase your online visibility, transparency and ultimately your web presence.
- Create a profile to manage your Fan Pages and Groups.
- Use your logo as the profile picture and use your status updates wisely.
- Include important information, without recreating your current website.
- Offline: Instruct the public search for your group/fan page name on Facebook.
- Search out handy Facebook applications such as the ‘Web Presence’ app.
- Use Facebook events to inform and invite relevant users to functions/events.
- Facebook messaging can include links, but keep them short and delayed (you wouldn’t want users leaving your group because of perceived junk-mail).
- Invite members who join your group to the fan page, and vice versa.
- Use Facebook Polls to define and understand your audience.
- Join Facebook Platform Ad Networks.
- If you have the resources, develop branded apps for use on Facebook.
- Setup your email notifications so you’ll be aware of any activity immediately.
Remember to add your Facebook information to your LookupPage profile and vice versa in order to maximise your online visibility.