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February 26, 2009


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YouTube has revolutionised our approach to video creation, marketing and appreciation. The old rules of TV broadcast are out the window, and now you’re free to ‘Broadcast Yourself’ online.
What could be better for increasing your online presence than rich video content?

Creating Video Content

Yes, you guessed it. The most important ingredient to using YouTube to increase your web visibility is content. Regular content creation means there is always something new and fresh online, and there are plenty of ways to create content without becoming repetitive or predicable.

Create your own YouTube channel, using your standard name (or other term you’re looking to promote), and provide detailed information about yourself. Befriend others with similar content topics and promote your YouTube channel wherever you can. Remember to add the link to your YouTube Channel from your LookupPage profile for maximum exposure.

Respond to other users’ videos through your own, join the conversations and become an active member of the YouTube community. Be it praise or a question posed, this web presence tactic is good for spreading your username across a large surface area while also interacting with others.

When you upload a new video, be sure to include the exact keywords surrounding yourself and the selected video, and provide enough information to make it interesting to the user (i.e. give it an accurate title as well as a catchy description).

Below are some ideas of what you could do to market yourself using YouTube:
  • Video blogs or a series of vodcasts.
  • Adverts and commercials.
  • Video press releases.
  • Competitions, contests and challenges.
  • Product and service demonstrations.
  • Tutorials.
Always consider your viral potential (both good and bad). This should always be on your mind when writing a video script or shooting footage. If your content is solid, you may just attract some valuable viral attention – if your content is not up to standard, it may receive negative attention. Either way, make it as easy as possible for users to pass on the knowledge of your YouTube channel.

How to Promote Your Videos

Embed your videos in your blog posts or website and create content to support it (remember those keywords). Now you can promote your blog post as usual and invite users to view your video (and also point out that you have a YouTube channel to which they can subscribe).

Submit both the blog post and the video to social bookmarking sites; Twitter and Facebook are also great places to release information about new content.Monitor those viewing numbers, ratings and comments to see what you’re getting right, and what you’re getting wrong.

Interested in other ways to increase your online presence? Find out more about how to do so by reading the following posts:

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