Are you looking for advice on improving
your web presence and building your Google CV?
What better way to dissect a great Google CV than by looking at that of founder and CEO of LookupPage, Ehud Furman. Let’s see what the Search Engine Results Pages (SERP) look like for a query for his name and inspect the first two pages of the results (20).
Ehud Furman’s SERPs
The result
right at the top is a sponsored result. You will be able to have one like this
if you sign up for a LookupPage
Pro account.
The top organic
spot is covered by his LookupPage profile. Using his name in the URL, Ehud’s
profile contains his professional
biography, contact information and links to important Ehud-related pages.
In third
position, Ehud’s Facebook page. Although Facebook’s privacy policies don’t allow people you don’t know to
view your profile (unless you have set them to allow it), Facebook is generally
the first place most people will look for
information about an individual. If nothing else, a Facebook profile always
ranks well in the SERPs.
Four of the
next seven results appear on page one of the SERPs as the result of syndicated
articles. High quality WebPR and linkbuilding articles around pertinent topics spread far across the internet. Submit
your articles to as many directories as possible, and you’ll soon see how
frequently they are replicated and the wonders they can work for your Google
CV.
Between the
articles written by Ehud in the next few positions, there are several articles written about him! Personal
Branding Blog, Brazen
Careerist and TradeVibes,
for instance, provide content about Ehud, or at least mention him in their
articles.
There are
plenty of other professional profile sites
which Ehud Furman is represented on. Spoke.com and CrunchBase both have
profiles for him (even if they are not yet fully completed). This helps own
one’s Google CV, and can be especially useful when trying to muscle out
negative commentary.
Ehud
Furman’s Google CV is a great example of the
power of personal branding.
His Google
CV is made up of a blend of professional biographies and social media profiles,
submitted articles and a few mentions of his name in articles by third parties.
Owning every spot on the first two pages
of the SERPs is every Google CV enthusiast’s dream.
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