The web presents many areas of opportunity to increase your online profile. It comes down to deciding which opportunity you should harness and how much time you have to invest. Let’s take a look at some of the essential locations for your personal branding:
Facebook: Currently one of the top websites, Facebook is one of the first places to start your personal branding campaign. The following three formats are freely available to you: Profile Pages, Themed Groups and Fan Pages.
Blogging and Micro-blogging: Regular blogging is great as it helps you build an audience, generate fresh content and start conversations. At the moment nothing seems to be as responsive as a micro-blogging tool like Twitter. Changing the face of customer relations, Twitter improves general interaction and helps individuals connect with their audience.
Forums: A staple of the internet since the early days, forums are an ever-popular location for topical conversation. Join some discussion forums around your brand themes and use the opportunity to interact with the public while increasing your online visibility and in-bound links.
Search Engines: Integral to building an online presence, search engine marketing (SEM) – utilising PPC and SEO – will do wonders for your Google CV. Although SEM is a long-term venture, using search engine optimisation tactics gives your content a better chance of ranking on search engines, for free. On the other hand, PPC advertising could have you included in the ‘sponsored results’ for your keywords without breaking the bank.
To ensure that you rank in the sponsored results for searches on your name, create a LookupPage profile with your details as well as links to your site. With a pro account, you can even personalise your URL.
Article Syndication: Social media is a great arena for personal branding, but publishing your articles on directories is also extremely important when striving towards an impressive Google CV. Writing relevant articles, submission and syndication – when done correctly – can add huge value to your personal branding campaign. Read more about article syndication here.
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