When it comes to personal branding and/or business -
ignorance is never bliss. Not listening
to the opinion of your target audience, good or bad, can have fatal
consequences - a situation which isn’t necessarily rare online.
Let’s use a simple example. Your company, an up and
coming clothing producer, manufactures shoes which are starting to become
popular. Your brand name is not unknown on the streets, but has yet to become a household name.
A local fashion blogger writes a post about a pair of shoes purchased, which wore out after only a few months. Perhaps a factory error or maybe the shoes were abused and hammered. Either way, the popular blogger and his post rank higher in search engine results for your brand name than you do.
At a time when people are curiously searching for your
brand name, they may be put off to read about the apparent quality of your products.
The public perception of your brand has now changed,
with many others jumping on the band wagon and reporting about every little
minute defect via their blogs or social
Soon enough, your official website or blog could only show up on the second or third page of
the SERPs – only after the reams of negativity.
A brand or
person with a similar name can also be detrimental to your reputation – or,
heaven forbid, a malicious marketing ploy by your competitors.
Regardless of the situation, not managing your online reputation is failing to acknowledge one of the best market observation tactics at your disposal – and a build up of negativity on your Google CV is entirely possible, no matter what your industry.
Steps to Save Your Brand’s Online Reputation
Step One: Listen - Tools to Manage your Online Reputation – Read this blog post on how you can keep abreast about the buzz around your brand.
Step Two: Respond - How to Respond to Positive/Negative Mentions of your Brand - After following step one listed above, now you’ll need to know exactly how to handle damming opinions, and how to emphasise positive comments.