Choosing the right keywords isn’t always black and white, so the more insight you are able to acquire the better your campaign. Let’s take a look at some keyword research and allocation methods.
Make a list of the words which are most relevant to you. This should include your name, brand name and slight spelling variations, product or service names, industry terminology and other phrases which the public might use to find you or your services.
Secondly, take a look at what keywords your competitors use. You can do this by looking at the ‘Page Source’ of your competitor’s site (in Firefox, View>Page Source). Here you can see what keywords are used for that particular page (title, meta description, meta keywords, h1 tags, etc). You can also Google the keywords you are thinking of using and see which of your competitors are listed in the SERPs.
Performing Keyword Research
Find yourself a free keyword research tool and start doing some keyword research. With your initial list of words, take a look at the search volumes for these words, as well as the suggested synonyms. Add these synonyms and search data to a spreadsheet. This will make organising and picking the right keywords a lot easier.
Finding the balance between popular search terms and popular marketing terms is the biggest challenge. Some keywords might be the first consumer choice, but are extremely competitive – using a slightly less popular term or blending two phrases can help you receive traffic.
Once you’ve selected your preferred terms for optimisation, don’t discard the database of keywords and phrases you have compiled. This can always be helpful in the future when needing topics for content creation and can be updated easily.
If you are looking to establish a web presence, your name is going to be your most important key phrase. Start out by signing up for a LookupPage account – you will see the profile move up nicely in the SERPs and you can use a host of tactics to get more instances of your name onto the first page of the SERPs, thereby building a solid Google CV.