One of the most important aspects to establishing an online presence is content creation – knowing how to create worthwhile articles and where to submit them is essential to a successful campaign.
Create Your Article
Use the right keywords in all the right places (titles,
subtitles, link text and around relevant images). It might take a bit of time
to find the right keywords, but do
some homework with some free
keyword research tools and perform some manual searches for your keywords to
see what results the search engine returns.
Popular article
formats include web press releases, link building articles, blog posts and
so on.
The article is not an advertorial, it needs to provide
readers with relevant information, but not mention your brand. You may however
promote your brand in the ‘about the
author’ section at the end of your article (also known as a boiler plate).
Blogs and
Blog Posts
Keep in mind that you’ll want your blog itself to be
noticed just as much as the individual pages, and you can do this by submitting
your blog to the many free social
bookmarking and aggregating sites available for use online.
These blog directories catalogue the themes and often traffic stats about your information
resource, and can greatly improve
your Google CV.
Article
Topics
Search engine spiders love fresh content and the more
content you have the better for your SERPs. But how to go about getting ideas
for articles? A Twitter
profile is a great way to speak to your market, hear what they have to say
and respond. But why not go one step further, and use their questions and comments as fodder for blog
posts, then publish the blog / article online – making sure to send the inspiration
a link to the blog post.
Keyword research is a great way to understand search
psychology. By running through a few of your keywords you’ll come across a few bizarre phrases with high search volumes.
A unique article topic with a high search volume – that’s two birds with one stone.
Create
Profiles
Before you start submitting content, it may be easier
for you to create all the accounts you need. Visit the various article directories and social bookmarking
sites and create profiles which reflect your branding – save the details in
a spreadsheet (but be wary about saving any passwords).
Remember to keep
these profiles consistent, and provide the URL link on your profile page to
your website or blog.
Publishing
Articles
Do a search for article
directories and decide which you’d like to be included in before submitting
your profiles.
Create a summary, or use the intro paragraph as an article summary if it’s relevant as is.
Extract the appropriate keywords and insert them into the section dedicated to
keyword allocation. In most cases you will need to apply some basic html in
order to submit your article.
Take a look at some of the articles we have submitted
to directories for a better idea of what article syndication can do for you.
Here is a list of the best free to use article syndication providers as voted on by this developers community website. Publishing good articles is the best accepted way to get started attracting visitors and building up your page rank.
Posted by: Top ten Article Submission Sites | July 15, 2009 at 02:51 AM