What is social bookmarking? Users mark certain pages, blog posts and websites that they deem interesting and share them with others by categorising and publicising the links.
Users can visit these social bookmarking sites and browse through lists of summarised links and visit the pages that are of interest to them. Many online users find new sites and blogs via bookmarking sites on the web. And the more people finding your content, the better for your Google CV.
How can you use social bookmarking to improve your online presence? Well, firstly you’ll need to create an account (remember to optimise this with your keywords, brand related terms – especially your full name - and consistent images), and use this to promote new content such as blog posts and press releases.
Tagging Your Content
Applying relevant keywords to describe and organise the content. Keeping these keywords relevant and consistent is of the utmost importance, as search engines can find your content more easily if there are many links pointing to the page, and the keyword based tagging breaks down the content into themes for the automated bots.
Sharing Your Links
Sharing links between social media platforms (such as Facebook or YouTube) is remarkably easy. Most websites or other sources of content have buttons called ‘chicklets’ which, at the click of a button, allow users to post the link to their profiles or bookmark the page on a social bookmarking site for others to see.
Being Part of the Community
It’s not only about building links to your site that’s important to your bookmarking escapades; most of these sites have active members of the community who discuss the content, share associated or similar links and rate the bookmarks.
By creating a profile and becoming an active member, you can create a buzz about your links through conversation and generally increase your presence through this discussion.
Some Popular Social Bookmarking Sites
Here are some links to the more popular social bookmarking sites:
• Delicious
• Digg
• Reddit
• StumbleUpon
Remember to feature your content on your LookupPage profile as well as on social bookmarking sites in order to maximise its reach.
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