The internet provides both consumers and brand marketers with a powerful voice – so let’s look at how we can create conversation and improve your reputation with your audience:
Listening to the Conversation
Listening to what the public has to say about you and your brand is important in understanding their perception.
Regularly perform searches around your brand name and other keywords to follow any relevant buzz on the go. Search within Facebook, and also on Twitter, as many of these popular sites do not yield results in traditional search engine queries.
With a LookupPage Pro account you can see how many people are using your LookupPage to access your website or bog and who is searching for your brand terms. You will also be able to see where your visitors are originating from, which is quite helpful.
Analysing the Buzz
Now that you know a bit more about where your traffic is coming from, how it found you and why, you most likely have a better understanding of your target market and your reputation.
Analysing your website traffic helps you to understand the general movements of your visitors, which allows you to streamline your website or blog accordingly.
Use your website analytics to track the spread of your articles, blog posts and other content online, to find out how many links are pointing to your site and so on – this will give you an idea of your reputation and the impact your presence is having online.
Influencing Your Reputation
After analysis, take a look at the online locations where the public discuss your brand. If possible, create profiles on these sites and put yourself in the driver’s seat for response.
Use your new found information to contact and interact with users who have linked to your site or have strong opinions about you, your products or services.
Lastly, use your new analytics information to optimise your website or blog and include the popular search terms in your site copy or for additional online content in the future.
Learn more about your online reputation by reading the following blog posts:
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