Look Up Page

April 14, 2009

When trying to market yourself online it is essential that you have a standard biography.
Creating content about yourself can be quite a daunting task. Where do you start? How much detail do you cover? Finding the perfect blend of professionalism and personality is tricky, so here are some tips to help you create better biographies.

1). Deciding on Your Character

If you’ve come as far as writing your biography for personal branding, you likely have an idea of the kind of personality you would like to portray. Keep this at the forefront of your thinking when writing your bio. If your online persona is causal and friendly, write your bio in a first person style and in third person if a more professional approach is needed.

2). Putting Pen to Paper

It’s important to make yourself sound good, but never boast or over exaggerate your life story. Have a friend write your very first draft, so you have an honest foundation on which to elaborate.

As with writing a traditional CV, try to keep it as comprehensive as possible but cut out all the unnecessary information. Highlight the major points (when talking about past work experience, for example) and offer short and snappy descriptions using the relevant keywords. Stick to the facts, display them in chronological order and in a format that’s easy to read.

3). Creating the Package

Your optimised biography and profile picture should compliment each other and while you might not want to change your biography too much, it might be a good idea to edit it for tone depending on the area of submission.
For example, your Twitter profile and LookupPage profile may have slightly different styles, but remember to keep them both in line with your overall online identity.

4). Spell and Grammar Check

Lastly, you will definitely want to perform a spelling and grammar check. It may also be a good idea to send your biography to a friend and have them take a second look at it for you.

Let us know if you have any other useful tips on creating a biography.


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