Great for credibility, solidifying your online identity and increasing your audience, consolidating your communication channels for personal branding will help you improve your online image, web presence and visibility.
Your Personal Branding Links
Promote your various social media profiles on your LookupPage profile, your newsletter, your website and your blog and vice versa. Linking between them is essential if you want internet users and search engine spiders to find them.
Not all links are created equal, so only use optimised links to spread search engine ‘link love’ (include keywords in ALT tags, anchor text etc.). If HTML isn’t your thing, it might help to create a resource of keyword optimised link codes that you can just copy and paste into your messages or articles.
Channel Your Web Presence
Increase credibility by always ensuring that your messages come from the same source. If Facebook is your default communication platform, don’t send half your messages from your new social media profile with less contacts and incomplete biography and contact details.
If you happen to cover the same topic on your blog as in your newsletter, mention this as a nod towards dedicated readers (e.g. “As mentioned in the newsletter…), showing that you aware of the duplicated content while also creating a link to your newsletter signup page or other database of subscribers.
Personal Branding Contacts
Increase your networking connections between platforms by importing your mail contacts into your various channels. Twitter, Facebook and LinkedIn allow for easy importing, meaning you can invite your audience to make contact with you across your many channels.
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