Finding your personal writing style is not an overnight process, but it shouldn’t be a totally unnatural process either.
Consider your target audience: Think about the typical audience member and imagine talking to them in real life. Or go one step further, get out there and interact with them. If possible (and consensual) record your conversations to analyse the style, tone and words used and try to incorporate this into your own copy style.
For the benefit of search engines, it would be wise to do some research into keyword search volumes. This will help to identify valuable terms and also understand the psychology of your audience. When it comes to online copy, keyword optimisation is as important to your personal branding as good grammar and spelling.
Copy Style Consistency
The strong positioning of your brand depends heavily on a consistent copy style. Consider writing a hypothetical external perception of the character behind your copy style to help you maintain your ideal image. Male or female? Age? Casual or to the point? Peace maker or craver of controversy? What is your unique selling point or memorable characteristic to your copy style?
Consider this broad identity every time you ‘put pen to paper’ and you’ll soon be on your way to a personal writing style for branding yourself online.
Most importantly - before you publish any content online, have a checklist ready of style, spelling, grammatical and formatting fundamentals to double check so as to maintain a quality standard for yourself.
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