Pinpointing your location with search engines such as Google and Yahoo! (in other words, geo-locating), is a handy self-promotion tool. Specifying your geo-location makes it easier for search engines to confirm your global position and therefore include you in their local listings.
Methods to Geo-Locate Yourself for Better Self-Branding
Increase your online visibility to relevant users by using these geo-locating tactics and by owning the most pertinent Google CV possible:
- Using your country domain, such as ‘.co.uk’ in the United Kingdom, or ‘.no’ in Norway - even if it is redirected to a ‘.com’ standard. This helps to easily identify your location.
- Listing your position on Google maps and other online cartographic services will highlight your position for search engines. This also allows for the possibility of automated ‘site links’, an image map of your location, to be included in your SERPs which includes links to a few of the primary pages on your site.
- Mention your location in your biography and contact details on any social media profiles, such as Facebook or Twitter.
- Make contextual references in the copy of your website or blog and include your town and country in your meta data – and not just on your contact page.
- Make reference to your town and country, as well as the coordinates of your physical building to make it easier to locate on a map or via GPS.
- List your blog on your local aggregators to make it easier for those in your area to find your blog online.
- Including yourself in your local business listings and directories is good for your local search engine listings as well encouraging general enquiries. There are plenty of business directories which you can include yourself on such as Business Lookup and your local Yellow Pages.
- Specify your location in Google Analytics, Webmaster Tools or any other analytics or search engine platform that requires registration details.
Comments