Not only do optimised images increase your chances of receiving traffic from image-based search requests, but using images as a self promotion tool adds to your relevancy which holds significant benefit for your search engine marketing (SEM) campaign.
How to Optimise Your Images for Your Website or Blog
The most important property for an effective image is a strong recognisable character – especially in logos, profile pictures and so on. Your profile images should always look professional and be the face to the name.
Avoid changing your picture unnecessarily. On a platform such as Twitter, your followers get used to your profile picture and changing it means straying from a unified online image. Your followers might find it difficult to relate to you if your profile image is constantly changing, and may not invest as much trust in you or cease to follow.
Optimising your images is a relatively easy process, but choose your keywords wisely and try and keep them relevant to your personal branding as well as descriptive to whatever is depicted in the image.
You can make your images more relevant to the page content by using descriptive filenames, captions, ALT and Title attributes for the image – and NEVER forgetting to keep the rest of the page optimised to the same, or related keywords.
Consistency and relevant keywords in profile images will be recognised by human users as well as Search Engine spiders, meaning that your Google Image CV is more likely to display your image.
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