A malicious blogger or an overenthusiastic prankster
can be seriously damaging to your online
identity. The time has come to own
your online identity and put up a strong defence against potential impostors.
Owning all the online profiles for your name is the
first step in avoiding impostors. These profiles also help to increase your presence, so remember to
optimise them accordingly. Linking between these profiles creates a credible
path back to your website or blog.
Protect Your
Online Content
Make sure to watermark your images, either with a digital watermark or a visible copyright
logo. Including a Terms and Conditions page on your blog or website which
clearly specifies ownership can help you in the unfortunate event of future
legal processes.
Stamp Out
Negativity
A malicious campaign against you can come from all
angles, but owing your position in the
SERPS is vital to your online identity. Don’t leave it until you need to
flush out a damning article from the top spot, take a look at how to build your Google
CV.
Know Your Status
Generally speaking, ‘fatal’ brand attacks are the
product of not only an unsuspecting victim, but an ignorant one. Being aware of
your online
reputation is vital to understanding your market as well as finding any
disgruntled individuals out there before they move from single blog posts to dedicated blog sites and elaborate
masquerades.
Let Your
True Identity Shine Through
Operating online often demands full transparency. If
your online identity is already well
established and your audience knows
you well, it should take a lot to lead them astray.
Failing that - be sure you know how to constructively respond
to negative mentions of your brand, when necessary.
Keep Your
Passwords Secure
Last but not least, protecting your personal
information and securing your connection is necessary against online impersonators. Use multiple
passwords and change them regularly (but never recycle them). Keep your
computer safe by installing a firewall and up-to-date antivirus protection.
My measures to establish my online identity failed with the growing number of fake profiles created by strangers to tarnish my online reputation. I had to bookmark all my social networking profiles to (http://www.crederity.com) prevent Google indexing my fake profiles. I signed up for Crederity to verify my digital credentials and to stand apart from fake users.
Posted by: Mike | April 28, 2009 at 10:36 PM
The topic of the pension is a topic that represents us something I trouble sometimes but it is important, because it is a question of our future, when we speak about this one we think about quotas for paying, annuities or retirement plans , but what we must analyze is in that it us is going to benefit this ... mm is something about what we must think more...
Posted by: pensions | April 29, 2009 at 01:50 PM