presence depends on your online activity and a great way to allude to
relevancy as well as creating entry
points into your website or blog is to embark on a link building escapade.
Here are some ideas of areas to explore:
Not only a great for search engine specificity, but
also a great way to build links for both users and spiders, posting your location in the relevant
places can greatly help your cause. Read
more about geo-locating.
Created embeddable links: Depending on your industry and
expertise, a great way to generate links is to create text and image links - or
even widgets, games and so on – which users would want to add to their website, blog or social media profile.
Recycle locations: Online content is often reproduced
around the internet; outside parties
republishing articles or referencing your blog posts. Performing searches
for your content (quoting the exact text in the search request) often yields
surprising results – contact these parties for future syndication.
4). Consult your audience: Your followers already know what they find valuable – so think about what they would find interesting to read and create the appropriate link building content for external publication. Keyword research is a great way to find out what consumers in your industry are looking for without having to ask.
5). Blog comments: A great place for discussion and creating link building opportunities. Try engaging in (worthwhile) conversation, offering your opinion and linking back to your website or blog.
If you need to, create a profile on the blogging
platform in question for ongoing use. Use your blog address in the URL space provided and, if available, click the
box to have any comments made after yours sent directly to your inbox – this
will ensure that you are kept abreast of any new developments or questions that
have been asked of you.
6). Exchange links: Whether between your own sites or teaming up with others to link between websites and blogs, reciprocal linking can help increase your web presence with users and search engine spiders. Contact others in your network, and enquire about the possibility of reciprocal linking through blog rolls, posts or social media profiles.
7). Email signatures: Branding yourself in your email formatting can help you spread your complete list of addresses around to your network of contacts. Add a LookupPage button to your email signature and create clickable images or contextual links through to your various social media profiles, RSS feeds etc.
8). Document hyperlinking: In any documents which you share, be it a newsletter, Word document, PDF or spreadsheet; remember to add hyperlinks back to your site and/or profiles. While you may not receive ‘link love’ from the search engines initially, the dynamic text can bring you valuable direct traffic and hopefully even an optimised link, if republished somewhere else online in the future.
9). Room for expansion: Always be on the look out for undiscovered online arenas. By creating new and standardised social media profiles, you can spread your net wider – and if you haven’t already created your own blog, star thinking about it as a great way to create additional content and link building opportunities.
10). Guest posts: Invite your industry peers to join you in a guest blog post campaign and trade optimised posts and promote both via your social media circles.
Bonus Tip - Search Engine Groups: A bonus and often overlooked self promotion tool for link building is the many themed search engine groups online. Joining these discussions and offering valuable information could just be enough to get your content out there.