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May 04, 2009


Whether you are reserved or outspoken online, your personal branding can greatly increase your web presence. When you’re communicating online it is important to gain an understanding of your current position – are you shooting fish in a barrel or throwing pebbles at them into the ocean?

Friends and Followers

Do a head count of your audience across your various communication mediums and look for areas for improvement. Social media platforms often allow us to isolate certain sections of our network. On Facebook, for example, which of your friends have not yet been invited to your themed group or fan page?

Analysing Your Google CV

The Search Engine Results Pages (SERPs) for your brand name is usually the first point of reference for an interested party – as they provide a snapshot summary of your successes and slipups. It’s essential that you ‘flush out’ any negative publicity on the first page. It’s for this reason that it’s important that you own your so called Google CV before disaster strikes.

This can be done by creating and syndicating content such as branded articles, creating social media profiles and optimising all of your content - read about how to use PPC and SEO together to improve your Google CV.

Competitors and Peers

Weighing yourself up against similar individuals branding themselves online can help you asses your web presence, as well as identify new areas for inclusion in your online visibility campaign.

Take a closer look at the following aspects of your competitors:

  • Google CV
  • Social media reach
  • Newsletters and other subscription content
  • Level of social media engagement

Assessing Your Online Reputation

Personal branding online allows for extensive and extremely accurate assessment. Listening to what the audience has to say about you is imperative to you gaining a true perception of your web presence and is a step towards improving your personal branding. Here’s a list of tools to manage your online reputation.

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