Whether you are reserved or outspoken online, your
personal branding can greatly increase
your web presence. When
you’re communicating online it is important to gain an understanding of your current position – are you shooting
fish in a barrel or throwing pebbles at them into the ocean?
Friends
and Followers
Do a head count of your audience across your various communication mediums and look for
areas for improvement. Social media platforms often allow us to isolate certain
sections of our network. On Facebook, for example, which of your friends have
not yet been invited to your themed group or fan page?
Analysing
Your Google CV
The Search Engine Results Pages (SERPs) for your brand
name is usually the first point of reference for an interested party – as they
provide a snapshot summary of your successes and slipups. It’s essential that
you ‘flush out’ any negative publicity on the first page. It’s for this reason
that it’s important that you own your so
called Google CV before
disaster strikes.
This can be done by creating and syndicating content
such as branded articles, creating social media profiles and optimising all of your content - read
about how to use
PPC and SEO together to improve your Google CV.
Competitors
and Peers
Weighing yourself up against similar individuals
branding themselves online can help you asses
your web presence, as well as identify new areas for inclusion in your online visibility campaign.
Take a closer look at the following aspects of your competitors:
- Google CV
- Social media reach
- Newsletters and other subscription
content
- Level of social media engagement
Assessing
Your Online Reputation
Personal branding online allows for extensive and extremely accurate assessment. Listening to what the audience has to say about you is imperative to you
gaining a true perception of your web presence and is a step towards improving
your personal branding. Here’s a list of tools to manage your online reputation.
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