Best of the Web: Top Social Media Optimisation Blogs

Social media has changed the face of modern media. Citizens report the news, brands and consumers converse casually and people are connecting more than ever before.

To get ahead in the marketing game – whether personal branding or for a large conglomerate – social media is ultra important to the success of any eMarketing campaign.

Here’s a compilation of noteworthy social media optimisation (SMO) blogs, including some tips to help you get started in your various SMO activities.

Rohit Bhargava’s Influential Marketing Blog: Though not always strictly focussed on social media, Rohit is a great blogger as well as a published author who delivers frequent posts which can be of value to marketing professionals and amateur enthusiasts alike.

“Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube's idea of providing code to cut and paste so you can embed videos from their site has fuelled their growth.  Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.”

Must read post - 5 Rules of Social Media Optimization (SMO)

The Social Media Marketing Blog: Head of Ford Motor Company’s social media marketing, Scott Monty and his work are both professional and right in the public’s eye. Head on over to Scott’s blog for more great opinions such as this:

“For me, LinkedIn is my most professional of networks, where I have my work experience and connect with other people on a professional level. On Facebook, it's more of the interaction between meetings, where we're free to share information on a professional and personal level. And on Twitter, it's a free-for-all.”

Must read post - Social Network Shorthand

Sociable Blog: This fantastic collaborative blog features posts on almost any social media and eMarketing topic you can imagine. From software reviews to commentary around emerging social networks as well as extensive tips, tricks and free advice, Sociable Blog is a definite resource for valuable information.

“Stay on top of breaking news: Use social media research to keep up with the important events happening in your niche.”

Must read post - 100 Tips and Tools to Research the Social Web

 

Blogging Bits: Another semi-professional resource, there’s plenty you can learn from this blog as it delivers in-depth industry tips and advice in an easy to digest format. The blog features posts covering a variety of topics in the world of Search, SMO and eMarketing.

“You must have seen, for example, that blogs run by individuals outrank multi-million dollar companies in SERPs, and naturally get more traffic, and can potentially earn more money from the Internet than their rich and influential competitors… there are certain general topics that seem to have a penchant for going viral.”

Must read post - 5 Types Of Linkbaits That Actually Work

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