Many of us have been online for quite some time now, but in some cases the internet has matured quicker than our online identities. Social media has allowed us to connect to each other and express ourselves easily, but sometimes we need to think things through if we want to be taken seriously online. Here are some ways to consider maturing your online identity without cutting down on your presence.
Stick to Your Brand Identity
Avoid momentary lapses of reason by sticking to the script. Creating an identity for personal branding can really help strengthen your online presence. By formally standardising everything from your default avatar and copy style guide to brand colours and formatted email signatures, your personal identity will grow and be visible naturally.
Pick Your Channels Carefully
While it might sound tempting to create as many social media profiles as possible to increase your online presence, these sites may not always be an appropriate engagement medium for your needs.
Even if you do create loads of profiles, you’ll soon find you won’t have enough time to remain active in all of your online spaces, so it’s best to stick to your primary channels of communication where messages and response can be well managed.
Social Interaction
Although social media is, well social, always keep personal affairs out of your official correspondence. Diluting your messages with cryptic or inappropriate conversations such as Tweets to friends, private jokes in newsletters or submitting to hostility in blog comments can see your contacts opting out.
Strive for Better Visibility and Transparency
A mature online identity should be easy to find, and create a feeling that the brand is one step ahead and striding. This is much easier for an individual to do than a large corporation.
There’s no telling where a user may navigate to when researching your identity, so make sure to leave a good first impression wherever you can.
Consolidate all your websites, blogs and social media profiles by linking between them and regularly updating the information to maintain an established standard across the board. If you use Facebook more than LinkedIn, it’s still important that you cross-reference all other profiles as you’ve most likely done on your Facebook. Include the same basic information such as a biography and additional contact details.
And most importantly - make sure that you’ve got all the relevant information listed on your LookupPage profile.
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