Brand Exposure and How to Defend it With LookupPage

The first thing a lot of companies learn when they first start venturing into the online world of brand exposure and online reputation monitoring is the amount of pertinent discussion that is naturally taking place.

It’s important to establish a strong sense of consistency and professionalism if you want to build credibility – and that means considering every aspect of your brand.

Contradicting Identities

Ah, the famous case of Ellen Simonetti, the flight attendant who was fired from her position at Delta Airlines after they claimed her online identity contradicted with that of her employer identity.

While the validity of the dismissal raised a few eyebrows, it illustrates how accessible online content is. Photos on Ellen’s blog, “Diary of a Flight Attendant”, were the main cause of all the trouble, as it showed the attendant reclining across the empty seats of an airplane.

While Ellen might not have considered the photos to be unprofessional at the time, Delta Airlines saw little division between the official Delta online identity and her role as their employee.

Whether you’re a large company like Delta Airlines, or an individual building a professional online identity; one needs to consider a comprehensive, holistic approach if you want to increase your social media transparency, keep on top of your visitors and improve your search engine visibility.

Manage and mould your identity by creating a LookupPage profile and framing the image you’d like to portray:

• Display your information, with photo/logo biography and links.
• View information on your LookupPage profile visitors.
• Display your LookupPage profile at the top of search engine results (LookupPage sponsored result).
• With a professional account, you can personalise your domain name.
• Join the LookupPage index.

Comments

[Michy]

Goodness! Imagine being fired over a picture - though stranger things have been known to happen. I suppose that a Social Media Policy (with employee buy-in) is becoming a must have for companies.
At least she's benefiting out of all the drama - think the movie should be a laugh.

[Muazzam M]

Online Brand exposure made easy by LookUpPage.com I appreciate the kind of Social Media Network.

The Media Annexes
http://www.themediaannexes.org

[Udi Drezner]

Thanks for the positive feedback!

[Karl Craig-West]

At the company I'm working with right now, the staff are allowed to post whatever stuff they like as long as it doesn't defame anyone or damage the company's reputation in any way.

However, the interpretation can be very loose and so some definitions would be very useful before someone falls foul without realising it.