Digg as a Social Media / Branding Platform

Social bookmarking, or the activity of highlighting and categorising interesting content for general consumption, has proved extremely popular, especially over the last few years.

Sites such as Digg can be very useful in finding information and even more convenient as a news feed or RSS feed. You are able to customise your favourite topics and enjoy relevant content in your chosen format, whether it be videos/images or written text.

While social bookmarking may still be a strange concept to many, the potential for social engagement and conversation is unavoidable. The communities on sites like Digg not only power the service, but are more active than you may think – sharing links across Twitter, Facebook and various other social media platforms.

The Social Digg Community

The Digg community is convenient when it comes to sharing and discussing links and stories with old friends, or even branching out and finding a new audience. Here are some ways to improve your diggability: 

• Add a Digg favicon to your blog template. This will allow readers to submit your blog or individual posts to Digg and share your content with their social circle and beyond.
• Add a link from your blog, website or LookupPage profile to your Digg profile. Digg have embeddable badges which make it easier for you to be contacted via Digg.
• View your friend’s activities and see how they choose to participate, not only in the Digg environment, but across the entirety of the web – this can be very handy when it comes to understanding your audience and broadening your perspective.
• Click and connect. Easily import your friends from your contact list on other platforms such as Gmail or Outlook, and invite your friends who aren’t yet on Digg.
• Comment on the submissions and listings of others, and spark up interesting conversation or debate to be noticed in the online arena.
• Create your profile with your Personal Branding guidelines in mind, and link between your current social media profiles. Technically, these outgoing links won’t be a vehicle for search engine spiders, but will allow you to be found and contacted easily between social media platforms.

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