Werbeloff was the cause of much online buzz after the 19 year old Australian
girl recently gave a fictitious, but all too convincing witness account of a shooting at King’s Cross.
known as Clare the King’s Cross Bogan
(bogan being an Australian slang term for lower class), her racial account of
the incident, Aussie twang and pretty face sparked much online discussion and
YouTube Views to date: 141,381
is the spirit of the Internet; the raw
Channel Nine footage of the interview went viral as soon as it hit YouTube,
with countless video responses, remixes and parodies being created. Clare,
naturally, asserts that her fabrication and choice of words were meant as a
Clare’s Career: Chk-Chk-Boom
an Australian social media monitoring service, said in a
blog post about Clare that she’d created $200,000AUD in advertising on Australian websites and social networks alone – after only one week.
ad-lib attracted a flurry of public
appearances, branded merchandise,
job offers and news interviews (the
premeditated kind) as well as one more unforgettable meme for online community
her or hate her; it seems the public have chosen to put Clare in their
spotlight. “I’m not sure what happened, I
didn’t see what happened with the shooting,” Clare later stated in an interview on A Current Affair.
a 19 year old girl – to an Internet sensation overnight, such is the power of
the World Wide Web.