Today we are launching a new feature that will look at how the internet has turned ordinary people into sensations. We’re starting off with a really well known example to kick things off:
a life of relative Scottish anonymity to
cultural icon and internet superstar, Susan Boyle shot to fame in
2009 after appearing on the hit reality TV show, Britain's Got Talent.
The spinster spent most of her adult life looking after her sick mother, with brief employment as a trainee cook. After some vocal training and much time spent singing in church and local pubs, Susan’s beautiful voice was destined to be noticed – even if only at the age of 47.
YouTube views to date: 4,665,009
intrigued audiences with her quirky
personality and child-like demeanour. But when she began to sing "I
Dreamed a Dream" from Les Misérables,
the studio audience fell silent, followed by a standing ovation.
million viewers were at home watching the show, but the amount of resulting
YouTube hits within a short time greatly outweighs this. The crowd favourite
(the world over), it was surprising when Susan placed second in the final round of the talent competition.
popularity of Susan Boyle is a great example of how the Internet can affect personal
branding and accelerate the
dissemination of culture. The public continue to show an ongoing interest
in her personal life – as was the case when she was treated for exhaustion
after the talent show final.
With an inconceivable amount of publicity behind her (both offline and online), Susan’s career beyond the Britain's Got Talent reality TV show is secure.
We’ll be bringing you more internet sensations and illustrations of how the internet can effect your reputation over the next few months – so keep an eye out for them.