Many
people struggle to understand Twitter
at first, while many others often don’t use the micro-blogging service to its
full potential. Let’s take a look at how you can improve your Twitter impact with incentives and other great
practices.
Be the Face
Firstly,
it’s important to build credibility if you want to be taken seriously in any online
marketing sphere. You can do this by portraying an image of professionalism but with a hint human personality – this
trait is becoming common practice for marketers on the web.
Talk the Talk
Join
in the conversation and engage. Industry commentary is important, but make sure
your input is noticed. Keep your tweets in the appropriate format, use the
right keywords and be Twitter-coherent
(i.e. release full press releases in 140 character segments and you’ll be the
laughing stock of the Internet).
Don’t Repeat Yourself, Be Quoted
Now
that you have a bit of micro-blogging
leverage with your credible image and complimenting tact, it’s time to get
the platform and your followers to work for you.
If
you hold competitions or polls, try to keep it relatively casual. Without
detracting from the conversation, include the incentivised marketing tweet as
part of the discussion rather than an
interruption or distraction.
Get
others to repeat your username or link by rewarding a limited number with
prizes or freebies. This is easy to
track, and will have your message (and more importantly your @username)
spread far across the Twittersphere.
If
prizes or physical incentives are a little out of your bracket, you can add
incentives to your marketing messages by simply adding valuable information. Be
it an interesting point to ponder, or a link
to a multimedia
resource such as a YouTube video or ‘how to’ PDF; you can create these
resources yourself or simply sniff out the best of the bunch and share the
link.
It’s all about getting your name out there. Try to include popular users by tagging them, or get their attention by retweeting one of their relevant messages. Offer an incentive to these popular Twitter users, and ‘piggy back’ on their audience. You’ll soon see your number of followers and/or traffic increasing.
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