Although
they can, at times, be cumbersome to produce and distribute, the syndication of digital multimedia files
can greatly help you achieve your personal branding goals.
Videos, images, audio files and the like can help you attract new audience members and help you showcase your true personality online.
Video blogging (otherwise known as vlogging or video-blogs) is a great way to increase your content output, while utilising a dynamic medium which can showcase your products and services and increase click-through traffic.Find out more about how YouTube can help you achieve your personal branding goals.
Like
videos via YouTube or other social video network, podcasts have enormous
potential and can be used creatively to produce something which your audience will find valuable. As podcasts can
be downloaded and played at any time, it’s up to you to create something which your audience would want
to listen to – and remember to include super-short adverts in the beginning and
end of the recording to increase awareness.
There’s
no doubt that you are already using at least a handful of images in your
personal branding campaign – but there is much opportunity for you to optimise
these essential images - increase your online impact by creating and
uploading additional images.
Some
social media sites – like Flickr - allow
you to upload images for free, comment on the images of others and also network with like-minded peers.
Remember
to inform your blog readers and social
media contacts of your new multimedia ventures and explain how to access
the files for the less savvy members of your audience.
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