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June 17, 2009


Part of the beauty of Twitter is its simplicity. The streamlined platform has little in the line of multimedia bells and whistles, making it a dependable and stable environment, unaffected by the animated images and quizzes all too frustratingly common on social networks such as MySpace and Facebook.

That said, multimedia sharing is still very important - especially if you’re thinking about better utilising multimedia for your personal branding. Sharing videos on Twitter is possible and rather easy, but it’s finding your preferred method which can be tricky.

You could upload your video to YouTube and then shorten the URL to fit into Twitter’s 140 character requirement. Try TinyURL to allow for more space for those oh-so-important keywords. YouTube does have a Twitter share function, but it basically just gives you the direct URL to copy and paste to Twitter.

If you’d prefer, you could use a dedicated Twitter video service. Much like the popular TwitPic, TwitC is one such platform, but still houses all files externally, meaning it doesn’t drain Twitter’s resources or clutter-up the feed.

Without the need for an additional account (just login with your Twitter details), TwitC is an ideal solution to the microblogging platform’s multimedia concerns. You’re free to upload your own videos (in any of the following formats; QuickTime, WMV, MPEG2 and MPEG4, AVI, H.264, 3GPP, Flash and SWF, Real and DivX) and can also upload pictures, audio files or even videos from YouTube or other sites.

Not only can you categorise your media with keywords, tags and captions – you are also able to organise and archive your videos, photos and audio files for later use. Plus, you can keep track of how many times your files have been viewed and the user commentary below.

Have fun trying it out!

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