The LookupPage Twitter Profile

Like it or not, Twitter isn’t going away anytime soon - many companies and individuals are finding that branding themselves on Twitter isn’t as intimidating as it seems.

Our Twitter profile operates according to a set of guidelines which ensure that the brand position is never compromised. Here’s a bit more about our LookupPage branded Twitter profile and how you can enjoy the same successes.

Blog Teasers and Link Syndication

Our Twitter profile releases links to new blog posts as they are published. As micro-blogging platforms like Twitter are focused on real-time interaction, the LookupPage blog posts can now instantly enjoy increased traffic.

Remember, interaction is key to success. “When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link”, says Chris Brogan, a social networking consultant.

Our blog also features a link to our Twitter profile to cross-pollinate between platforms.

Brand Awareness

By joining Twitter, LookupPage increases web presence and visibility with a well-branded profile (profile image, biography write up and link through to LookupPage account-signup page) and consistent tweet formatting.

At present, our Twitter profile has many followers, ranging from individuals to PR and branding companies eager to learn more. We’re also following the feeds of many industry players such as CEOs and other personalities dabbling in the personal branding sphere.

Online Reputation Management

Twitter is fast becoming one of the most popular social networking tools out there, so simply being registered is important to being in control of one’s reputation.

Even if the account is not frequently used (not recommended), owning your profile increases web visibility (remember to include a link to your primary website or blog) and minimises the chances of someone else commandeering your brand.

LookupPage users on Twitter often tweet links to their respective profiles, or retweet the blog post link if they found the article interesting. With the functionality of Twitter search, we can track our online impact, keep abreast of these mentions and respond to any positive or negative publicity in real-time.