10 Ways to Dominate the SERPs for Your Company Name

Search engines, especially major service providers like Google and Yahoo!, are the primary source of online traffic, serving millions daily.

It is for this reason that not occupying the first results for a search request for your business can be detrimental to your online success. Luckily, there are ways that you can dominate your SERPs (Search Engine Results Page):

1). Content Creation

Before we go any further, the importance of ongoing content creation cannot be stressed enough. Without it, search engine spiders cannot properly determine your intentions, and acknowledge your business as a professional organisation.

2). Optimise Your Images

Adding relevance to your content is extremely important. By implementing descriptive image names, captions and surrounding text, your website or blog has a better chance of being recognised by search engines.

3). Align Yourself Alongside Competitors

Do some searches for your direct and indirect competitors and make sure to register at the same sites as them.

4). Join Business Directories

Register your business with a number of the many directories available online. Those that are industry specific, or locally focused, will help you and your target market.

5). Blog and Syndicate Your Posts

Blogging is a great way to create content in a more casual environment. By syndicating your content and making it easy to share, it can provide more search engine benefits than a traditional, static website. Read more about content syndication.

6). Be Topical

Spamming, keyword stuffing and misdirection won’t get you anywhere, but taking a topical angle will increase your chances of being represented within your industry.

7). Spread Your Presence

Always be on the look out for new areas to promote yourself, whether it be a blog comment on a competitor/consumer site, or a popular social network.

8). Consolidate Your Efforts

It’s no good using varied spelling of your business name, or not linking between your profiles, sites and blogs. Consistency and interconnectivity usher in consumers and search engine spiders through your online presence as a whole.

9). Run a Pay Per Click Campaign

Generally, the top spots on search engine results pages are the most used, with traffic percentages dropping further as one moves down the rankings. While a Pay Per Click (PPC) campaign may cost you money, it reinforces your branding and improves credibility.

10). LookupPage For Business

With a LookupPage for business profile you can customise your own address (e.g. www.businessname.com), guaranteed to feature on a top spot on Google search results for your business name.

Your information is added to the LookupPage business directory, while the traffic and search analytics allows you see what impact your business is making online.

Register your business with LookupPage and dominate the SERPs.

Comments

[Acai Optimum]

very informational... educative as well, i read and felt like reading over and over again....good job!

[Udi Drezner]

Thanks for the positive feedback!