Creating
content can be a time-consuming process, but take the right steps towards
shareable blog posts and your content will have an increased impact on your
audience and ultimately on your online
presence.
Here
are some top tips for creating shareable blog posts:
-
Eye Catching: No one likes to read extended volumes when
looking for a one-word answer or simple explanation. Use photos, diagrams and other visuals
to get your point across.
- Easily Scanable: Remember to make use of bolding, bullets, paragraphs and
italics to make your information easy to digest at a glance.
- Provide Value: You don’t have to be a know-it-all to
provide interesting content. Ask pertinent questions or compile a list
of resources to create content
which your audience will find irresistible.
- Tone: Without dumbing down your content or talking over
heads, write in a manner that is easy to
read and understand for professionals and amateurs alike.
- Outgoing Links: Make use of outgoing links to share your
resources and increase the credibility
of your content. Other bloggers who you have linked to are also likely to
take notice of your content via the link.
- Encourage Sharing: This can be accomplished by portraying
oneself as a collaborator and industry commentator. But to create physical sharing opportunities, include ‘favicons’ in your
blog post template, so readers can easily share your content on the social network
of their choice (Facebook, Twitter etc).
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