Many
businesses have suffered over the years due to streams of negative publicity
being created and applauded online. Often, one
single instance of negativity can convince others to share their opinion of
the business, creating a snowball effect of bad press.
Brand Recovery using LookupPage
Sometimes,
preventative measures are too little, too late. But, by using LookupPage
to help a business recover from bad publicity, you will be aware of any harmful attention
and realise the potential to use this as
a springboard for success.
As LookupPage
profiles are displayed high up at the top of the search engine results pages,
they can push negative entries down the
ranks or onto tertiary results pages.
Most
businesses have a traditional website, blog and social
media profiles. A LookupPage account provides a profile to link between
these and creates the go-to contact card for the public.
A good profile
can be used to build credibility between
sites – by making your contact details easy to find and helping your pages
rise to the top of the search engine rankings. It is also a helpful tool to muscle
out any bad publicity which may be currently sitting at the top of the search engine
results.
Your
LookupPage profile is not only useful for finding industry peers, you
can also be informed of the visitors to your profile and find out which
search engine was used to get there. This useful information can be especially
useful during a brand emergency.
Sign up for a LookupPage Business Profile, and be
on the frontline of the fight against
bad publicity.
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