Businesses and professionals have varying methods for highlighting the content they come up with on the web. Although the advantages of using social book marking in order to improve the online visibility of a brand are widely recognized, generating a press release has many other benefits for the purpose of search engine optimization and brand recognition.
Coming up with a solid press release requires quite a bit of legwork. To begin with, it is crucial to have a noteworthy announcement about your company or brand. A significant milestone for the company, or the launch of a new product would make good candidates for a press release. The communication needs to describe the news in a neutral tone - stating facts as opposed to describing opinions; a press release is clearly not an advertisement.
One of the better places to generate a press release from is PRWEB . It is not free but when you take into consideration the sustainability of your press release, it is not terribly expensive. Press release aggregators get a lot of respect from search engines, The people who determine the algorithm for Google and Yahoo are well aware of the strict editorial guidelines that users need to adhere to in order to publish anything as a press release.
It has been suggested that because PR sites receive a lot of credit from search engines, launching a new website and using a press release as one of the tools for the launch is a good way of insuring a quick indexation process. While this tactic may not have proof, it is unlikely that a solid press release and links from a strong website to the new website will hurt the process.
very informative blog post , I did not realize that web sites that distribute press releases get such strong "pull" with search engines
Posted by: Zack S. | September 10, 2009 at 12:23 AM