Web visibility is an issue that has become increasingly important with the growth of internet access both in developing countries and in the western world. More people are online than ever before and more businesses are counting on the web to generate sales of products and services.
Ranking on the first results page of major search engines in recent years has become harder to achieve as there are simply more businesses and professionals competing to rank for specific key terms. People who have a common name such as “John Smith” may find it very difficult to rank on the first and second page of Google even if the content that they are providing is informative and relevant. This is because there is a lot of content out there that includes the name “John Smith” as well as every other common name.
If a professional, i.e. a lawyer or accountant wants to rank for a common name, it is often a good idea to bid for search engine marketing (SEM) results at the top of the page. The cost that each click would be considerably lower than key terms such as “mortgage “or “wedding ring” and yet the fact that the name, title and specialties would be listed on the first page of Google could lead to solid conversions as a lot of people will search your name online before meeting you.
Another option is to focus on more specific search terms which include your middle name or your profession. For example, “John A. Smith” or “John Smith Lawyer”. Obviously, the more specific the search term, the more targeted traffic you will receive. The down side would be that some traffic could get lost along the way.
If you have a common name, and don’t know much about SEM, LookupPage,may be the solution for you.Check out the LookupPage products page for more information.
Nice post
Posted by: Dave | October 13, 2009 at 04:05 AM
I agree, good post. Very helpful!
Posted by: Mike | October 14, 2009 at 03:07 PM