Celebrity Twitter Of The Month – Oprah Winfrey

Oprah Winfrey is one of the most influential women in the world. She is an Oscar nominated actress, magazine publisher and most of all she is known for her immensely successful self titled talk show which has become the highest rated television show of its kind in history. 

It may seem strange that a talk show host who is on the air for an hour a day, 5 times a week still wants to interact on a regular basis with her Twitter followers, but it actually makes sense. Oprah’s use of Twitter is not a replacement for the messages of self-improvement and advocacy of literature that she engages in on television but an addition to it. 

Because of the tremendous growth in popularity of the micro blog, other celebrities and talk show hosts have started using Twitter as well. Creating this interaction and involvement with the audience is smart marketing of a brand. The fact that Oprah has a daily TV show and puts out a magazine, does not allow her the informal direct contact she has with her followers on twitter. 

Using Twitter, Oprah was able to reach out to her audience and remind them she has nothing to do with Acai Berry diets that email marketers have been linking her name to as of late. She also Tweets about her daily activities, some of which are clearly promoting the sales of her magazine and the viewership of her show.

Oprah is such a popular entertainer that people are following her on twitter for the small personal comments she makes. If it so happens that she engages in self-promotion in some of those tweets it must be ok with her followers, otherwise it would be impossible to explain how she is being followed on Twitter by more than 2.3 million people. 

LookupPage is on Twitter as well. We tweet on issues regarding online branding, reputation management and social media, follow us today! 

Comments

[kathy389]

Thanks for the great reading,I will pass this on to our Ira clients to read.

Regards
http://www.CATHOLICPODCAST.COM/

[celebrity reputation management]

Thx for sharing the blog.
celebrity reputation management