We often discuss how Google and other search engines aim to provide several kinds of results for each query it receives. The algorithm is more complex than what we are describing here but for the most part, it is safe to say that Google will try to find text, videos, images and presentations that are most relevant for every query and rank these results within the Google CV for this term. This is precisely the reason that brands and professionals who are engaged in personal branding and SEO strive to come up with alternating content in order to improve their online visibility.
Because of the fact that blogs are generating more traffic than ever before, search engines are competing to index blog posts quickly and efficiently. The outcome is that blog posts show up on blog search and web search often within minutes. Comments and conversations in those blog posts receive the same treatment from Google.
There are many advantages to commenting on a blog post. It creates an initial interaction between the writer of the post and the reader and at the same time, it is visible to other readers. If someone makes a valuable comment than he or she has essentially contributed valuable content to the post.
A professional who seeks to improve her online presence could benefit greatly from responding to a blog post dealing with an issue that she proficient in. People who are interested in the blog post will see her response and her web presence could grow as they might decide to add her to the list of who they follow on Twitter or look her up online. Most blogs currently allow comments to include a web link so if her response is impressive she may be able to get people to visit her site directly from the blog.
Choosing which blog to post a comment in is important as
well. Blogs that have been around for a while and have new posts on a regular
basis, get indexed by search engine bots more frequently, thus increasing the
chances of indexation of both the
comment the professional has made on the blog and the link to her website.
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