How to Use Google to Monitor Your Brand Reputation

    

One of the reasons Google has become so powerful in the past decade is the fact that they have come up with excellent tools for the online community to use at no immediate cost to the end user. Because so many of us have a Gmail account, it is very convenient to click a single button and remain within Google property for photo sharing on Picasa or reading Tom Friedman’s latest article on Google Reader. Google is simply making money from offering relevant ads and services while making our lives easier. Their strong targeting is a result of knowing what we have been searching online and emailing about to our friends.

 Monitoring the performance of a website has become easier with Google Analytics, a free tool as well. Any person who has website nowadays can monitor the traffic the site is receiving and determine several important factors such as which key words generated the page view, the physical origin of the search and the type of internet browser used to visit the site. It was worthwhile for Google to give out Analytics free of charge because they realized that its full integration with Google Adwords would sell many sponsored listings.

Which free tool is Google offering to monitor my online brand reputation?

Although it is imperative for a business or a professional to establish a positive Google resume, there are tools that can be used to monitor new results on a day-to-day basis.   Google Alerts is a great tool for knowing what is being said online. It is very easy to set up an alert and the user can determine how often he or she will be receiving notices from Google, it can also be stopped at any time. A business can set up an alert for its name and the name of its competitors so that when new information appears they would be notified.  

How does Google Alerts Work? 

Google bots are constantly “crawling” the web. If an alert has been set up and they notice a change or new content regarding the topic of the alert, they send out an email with a link to the new content.

 

Comments

[Cutis Geferd]

I have had decent experience with Google Alerts , I wish an alert would not be triggered by only one out of two words that make up my full name . good informative post , nonetheless.