Lasting Affect of Viral Video on Online Reputation – Elizabeth Lambert Case Study

Elizabeth Lambert has become famous in the past week but it is doubtful that her family is proud of how she succeeded in doing so. The twenty year old junior soccer player for the University of New Mexico is featured in a video that has gotten over 10.2 million views and over 24,000 comments on the web. The Video shows Lambert throwing a fist and pulling the hair of other athletes in the course of game play. The fact that the video shows similar behavior in more than a single match landed Lambert an indefinite suspension from college soccer.   

How will this video affect the online reputation of Elizabeth Lambert?

The video has become extremely popular, surpassing previous viral video sensations such as the Balloon Boy and JK wedding dance. As a result, people are not only emailing this video to one another but also posting in blogs and discussing it online much like what we are doing here. It is fair to say that the more popular this video becomes the harder it will be to remove from Google search.

LookupPage Blog recently addressed the importance of commenting in creating an online presence. The fact that over twenty four thousand people commented on this story will not escape the [virtual] eyes of search engine bots. It is highly possible that the name Elizabeth Lambert will be associated with this rather violent video for several years to come.