A few days ago an unfortunate incident brought unwanted attention to Paula Deen. While trying to do her bit for humanity by volunteering for the pre-Thanksgiving ‘Hosea Feed the Hungry’ food drive in Atlanta, she was hit in the face by a piece of ham that was being tossed for loading (see the below video). She was certainly taken aback, but took it in good spirits, even managing to make a few jokes along the way.
Unfortunately, there followed several derogatory reports, most containing more un-pleasantries than necessary. Not only was a video posted online, but this scenario prompted some literary geniuses to post comments such as; “When pigs fly....they land on Paula Deen's face!” and “Paula Deen gets hit in the face with a rogue ham”. A bit cruel for someone who is volunteering time to feed the hungry.
What does all this have to do with Online Reputation Management?
Paula is a celebrity chef who may or may not care about what is being said about her on the internet. However, her name is a brand, and the internet has the ability to influence the opinions of the general public, one way or another. As that famous expression goes; ‘the word is more powerful than the sword’ and once comments have been written and “posted’, forever will they stay in cyberspace. Can you gain control over the results page of major search engines? Can you control what is being said about you or your business online? Creating a profile on LookupPage is a great start for improving online visibility of a business, a professional or a brand. LookupPage Pro will guarantee online visibility on the first page of Google!
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