Seven time Tour De France winner Lance Armstrong is a unique athlete. Not only is he the only person to win the Tour De France more than five times, he is the only person to have won the tour seven consecutive times after recovering from advanced stage cancer. When Armstrong was 26 years old, he was diagnosed with testicular cancer that at that point had already spread to his lungs, abdomen and brain. He underwent several operations and opted for alternative form of Chemotherapy and that led to the remission of the cancer in his body.
By 1998 Armstrong was already deep into a training regiment that would spark his return to the Tour De France, The fact that Armstrong won seven tours in a row starting in 1999 and participated in yet another race in 2009 marks him as one of the greatest athletes of our time.
Lance Armstrong describes himself in the short Twitter Bio as “7-time Tour de France winner, full time cancer fighter “. Armstrong is tweeting on a regular basis about his daily life, travel, cycling and of course, the Lance Armstrong foundation, LiveStrong, a non profit organization which strives to inspire and empower those who have been affected by cancer. Armstrong has over 2.3 million followers on Twitter. He is using Twitter to engage his fans about topics that are important to him and to promote his organization via the micro blog.
Lance Armstrong is an exceptional athlete that could get the attention of the world media in many ways. The Fact that he chose to have an ongoing relationship with his followers via Twitter is a complement to the technology and the recognition of how ground breaking it really is. Businesses and professionals are choosing to use Twitter as a part of their marketing effort because it is currently enjoying solid web visibility from search engines, meaning that a Twitter account could often rank highly within the Google CV of a professional or a business. Please Follow LookupPage on Twitter to learn more about online visibility social media optimization and online reputation management.