#1 It’s All in a Name
Make sure your custom profile name accurately and clearly represents your brand. One of the biggest mistakes people make when setting up a Twitter account for their brand is that they choose an esoteric phrase that is tangentially related to the business. Your business or brand name should be a part of your Twitter name. If that name by itself is taken, consider adding a keyword that is highly used in searches within your market. No matter how well you build your Twitter presence, if customers can’t find you when they search, you will have failed.
#2 A Short and Punchy Bio
With only 160 characters to work with, your Twitter profile’s description may seem quite limited. You’ll want to spend some time choosing each word carefully, to maximize the effectiveness of your profile page. It’s not necessary to use the description to make a sales pitch – instead, use the description to place a handful of keywords so your account shows up on searches, and try to hook new followers with an interesting fact or witticism.
#3 Profile Image and Logo
You can upload a profile picture, which will serve as your Twitter avatar for your followers. If you are a personal brand, you may want to use an image of yourself. If your brand is a business, this might be a good place for your company logo. Many people find it useful to change their images regularly, so that followers never become overly acclimated to seeing the same picture. Some Twitter-centric programs even offer options to periodically rotate your image, so that you can simply upload a handful of pictures and the process of changing them will be automated.
#4 A Custom Background
Perhaps the best opportunity to promote your brand actually comes in the form of the custom background. Rather than simply using a plain color or a stock background, take the time to make a custom background that fits your Twitter account. There are numerous templates around to help you ensure your image isn’t cut off by the content in the center of Twitter’s site. How exactly you want your background to appear is up to you; many people include their logo here, an image of their product, or a background that mimics the appearance of their personal blog. Whatever you do, use this to maintain a sense of continuity with your overall brand.
#5 Custom Color Scheme
Related to the above, Twitter also allows you to customize the color scheme on your Twitter profile. While this might seem like a small thing, if your brand exists primarily as a blog or personal website, taking the time to match the colors of the text and links can actually do a great deal in reinforcing your brand image in customers’ minds.