While there are many different tools one can use to manage their online reputation, there are a handful that stand head-and-shoulders above the rest. These three, particularly, have a great deal of clout, and can be used in almost any situation to improve an online brand.
WordPress is the premiere blogging platform used in the world, with more than 200 million blogs running on the software. It is built with user interaction in mind, and features an incredibly-intuitive backend that anyone can learn to use in a short period of time. Running a blog on Wordpress is one of the best ways to be featured near the top of search results, because the very nature of blogs lends itself quite well to having a great deal of search engine relevant content
Search engines are occupied with many things, but one of the most important factors in determining relevance is the freshness of content. Because blogs encourage their users to update frequently, search engines such as Google look at them regularly to see that the content has changed. And tools like WordPress actually include built in features that let a number of different websites and services know whenever new content is posted, so that each new post is echoed around the web, offering many hooks for search engines to pick up your content.
LookupPage is an incredibly high-ranking business directory that gives members an inside view of who exactly is viewing their profile on the web. Businesses and personalities can use LookupPage to quickly establish a presence on the web with no hassle at all.
When members sign up with sign up with LookupPage
they create a basic profile for themselves, putting down important information about their business, uploading a logo, and generally creating a business-card style presence on the web.
The reason LookupPage is powerful is that 95% of LookupPage Pro users are featured on Google’s first page. This gives a business or personality a place for information that they input and have total control over, presented in a professional manner. The LookupPage pro offering has no ads, and keeps close track of who is viewing the profile, so that businesses can analyze who is landing there, what they searched for to arrive there, and other key data.
Because of Twitter’s very strong web presence, a Twitter
username will very often show up in the first page of search results for that term. As a result, setting up a free Twitter account using a personal name or a business name can be an easy, quick, and effective way to establish a first page listing. Twitter allows information to be personalized, a custom icon to be uploaded, which may be a photograph or company logo, and the background to be customized.
Additionally, a Twitter account can be used to publish occasional updates promoting positive aspect of one’s business. These updates will then be displayed on the highly-ranked profile page. This is a great way to manage one’s brand and reach out to potential and existing customers for free, and with very little time investment.