Look Up Page

March 17, 2010

Tracking your brand reputation on search engines, Twitter, Facebook, and other sites is an integral part of good reputation management. To be truly effective, however, you’ll want to check in regularly to see what’s changed, and how you can best get everything back on track. This can be greatly expedited through a liberal use of appropriate Firefox Extensions, which can speed up mundane tasks, and give you data that otherwise would take a great deal more time to work out on your own. These extensions are some of the most useful and affordable tools to help you build your online presence and manage your reputation effectively. 

Of course, one of the best Firefox Extensions for managing your reputation is the simple search widget included with Firefox – you can use it to search not only Google, but almost any site you might find yourself referenced on, without having to directly visit the site and find the search, saving you a step or two each time you search.


This is a convenient, free, and easy-to-use Firefox Extension that helps you track when updates are made to a webpage. While some sites have RSS feeds that can do this task for you, many do not. If one of these sites mentions you regularly, or if you anticipate data about you being changed there, you can use UpdateScanner to be immediately informed when the information changes.


Perhaps one of the most useful reputation management tools available, coComment is a way to track all of your various online discussions in one convenient place. The Firefox Extension keeps track of every site you post a comment on. When people respond to your comments, you are immediately informed. You can choose to be informed via the extension, by RSS feed, by a Google Gadget, or by email alerts. This makes it much easier to remain on top of hundreds of diverse conversations, ensuring you respond in a timely manner to anything that needs your attention, improving your online reputation and helping to interconnect you with large communities. The extension works with virtually any site, including all of the major blog platforms, YouTube, Flickr, the NYTimes, and many others.


There are a myriad of Twitter Firefox Extensions, but EchoFon is one of the most robust and least intrusive. It sits as a small icon on your bottom bar, and when you receive a new message or are referenced in a Tweet a small box appears and tells you what was said. You can also use EchoFon to post new updates, to save yourself from moving out of your browser. EchoFon pops up a chat-like display when you click its icon, giving you full Twitter functionality.

Facebook Toolbar

The Facebook Toolbar extension is exactly what it sounds like: an extension that adds Facebook functionality to any open Firefox tab. You can post updates, as well as see Friend activity. This will let you seamlessly stay integrated in conversations with your follower base, without having to constantly be checking Facebook to check for new updates.

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