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May 21, 2010

Even with the rise of social networking and alternate modes of customer communication, email promotion still plays a huge role in most businesses’ marketing efforts. Email marketing is affordable, can reach a huge potential client base, and is incredibly dynamic. Like all online marketing, however, there are good and bad ways to use this tool. With a few simple tips, however, you can begin using email much more effectively to market your product or service.

1. Distinguish Yourself

The average internet user receives more than two dozen email correspondences from businesses they’ve opted into each week. With that much marketing material coming at them, its very easy for them to just breeze past what you write. It’s important when crafting an email marketing piece to differentiate it from everything else they’re getting – that might mean using dynamic images, it might mean taking a more fun and casual tone, or it might mean catching their interest with a surprising lead in. Whatever the case, it’s important not to get lost in the shuffle.

2. Don’t Overdo It

Since people are receiving so many of these messages each week, it’s important not to make yourself a burden to them. Try to limit your messages to one or two a week if possible. People are generally more receptive to receiving a slightly longer message more rarely than they are to getting short bursts each day that fill up their inbox.

3. Keep Your Online Reputation Positive

Often people will forget email groups they’ve subscribed to, and when culling subscription lists most people first turn to Google. If your company doesn’t come up positively, they’ll likely remove themselves from your email group. In order to continue to have the chance to reach out to the largest audience possible, you want to make sure that when anyone performs a Google search on your brand, the first few things they see will improve your reputation.

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