Having a Facebook fan page can be a little bit more challenging then maintaining a personal profile because the features are very different. However, it’s still possible to generate a lively discussion on your Facebook fan page if you use the features creatively.
One of the most creative things we’ve seen lately was how the British Consulate of Jerusalem opened dialogue with the public by setting up a Q & A with the Foreign Office spokesman and invited fans of the consulate to ask questions. The conversation was scheduled in advance and fans were invited to post their questions for the spokesman to respond. By making this a semi-live virtual press conference, a relationship developed between the fans and the spokesperson and he was not only able to respond to their questions, but to create relationship with real people.
In addition, unlike a video press conference, posting on the wall allows each person to consider their questions and the spokesperson to consider their answer carefully. Each answer also becomes a record of the conversation that other people can view, making it public relations tool that can be used in the future for people who have similar questions.
For a corporation or a individual who is looking to improve their online image, scheduling a virtual question and answer session could be extremely beneficial in building relationships with consumers and customers. While you should be ready to answer tough questions, if you really stand behind your company or brand, their shouldn’t be any question you can’t answer. Lastly, if a question posed is inappropriate you always have the freedom to remove it, since it’s your Facebook page after all.
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