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July 05, 2010

Justin Bieber Reputation Justin Bieber has once again reached the top of the charts, but this time not for his pop-music wonders or heart-throb looks. Over the past few weeks Bieber has become the subject of one of the internet's hottest cyberbullying campaigns by the notorious cyberbullying group, 4chan.

According to Mashable.com, yesterday 4chan hacked YouTube sending pop-up messages across the site and redirecting Bieber's video pages to sites hosting pornography and malware.

This is the latest in a series of attacks on the pop singer which started several months ago when the internet became obsessed with Bieiber and Bieber haters started fighting back. For months, Beiber and his unmistakable sixteen year old baby-face brand dominated Twitter's trending topics (with the World Cup breaking it only a few times), and sparked the creation of a Bieber elimination program which excludes all mentions of the pop star from your Twitter feed.

The drama continued when Bieber launched a "Justin Bieber My World Tour" contest inviting fans to vote what country to send him to. Taking advantage of this all too tempting opportunity, the notorious internet haters hacking group (or cyberbullying group as we've come accustomed to calling them), 4chan, started organizing to send Bieber to North Korea. While Israel was leading the way for several days, now, in the last day of the competition, North Korea has overtaken Israel as the first choice for where to send Bieber next.

According to The Independent, Bieber will never be sent to North Korea for several reasons. The first being the fact that 4chan's website explicitly tells viewers how to hack the contest system. Secondly, western music is banned in North Korea and finally, most people in North Korea don't have access to the internet and don't even know who Justin Bieber is. 

What should Bieber do?

Bieber has a very skilled PR team that should bring the situation out into the open. So far, there hasn't been a public response from Bieber, his website doesn't mention the scandal and internet lovers and hater have been left to gossip and speculate about what Bieber will do. However, tomorrow when the contest ends, Bieber's team should respond with some kind of public statement about the contest results and the recent cyberbullying.

Since news of the cyber scandal has been all over the internet for weeks, it's important that Bieber's team not try to sweep it under the rug. Instead, Bieber's team should use their reputation management skills to issue a public response to fans and assure them that cyberwars will not stop Bieber from bringing his music to the most deserving fans, and that Israel will get to hear him sing because they are the true lovers of his music, not a group of internet cyberbullies.

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