While it isn't the easiest thing to get people to "like" your post on facebook, it certainly isn't the only important action that you want people to take. Most of the time when you post something to facebook you want people to click your link, watch your video, see your pictures and then ... TAKE ACTION. But how do you get people to take action using social media campaigns? Recently, Mashable published a short article with some incredibly helpful tips about getting your fans and followers to take that important final step. Here's some of the findings that they put together to help you get people moving!
In order to convert attention into desirable outcomes:
One of the most important steps that most people forget is to plan your social media campaign and strategy. Decide what you "end" goal is -- not what do you want people to click, but what kind of action you want them to take and when. If you have this in mind when you launch your campaign, you'll be much more successful at achieving your goal.
It's also important to direct people to the places that they need to go. This means that you have to create links at the appropriate places, have plenty of opportunities for people to interact and to be lead straight to the most important link or target that you've established for your campaign. Track how people use your website and marketing materials and see where the action is breaking down. Is your email too long? Is your post too complicated to follow without a link up front or at the most compelling point.
Lastly, make sure you measure carefully what type of marketing efforts are the most successful. Perhaps facebook will be best for getting the word out, but your blog posts or emails will convert to more action because the followers on these lists are more dedicated to your cause. Keeping these ideas in mind when you plan your strategy will help insure that you take your followers from awareness to action and make your campaign that much more effective.
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