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Improve Your Reputation with a Sassy Email Marketing Campaign

Email is one of the most powerful online marketing tools that you can use to manage your reputation. Once you have a way of collecting email addresses, you’ll be able to create a database of email contacts that you can use to activate potential customers, colleagues, family and friends.

Keep Your Emails Short and To the Point

People are bombarded with emails these days, so it’s best if you keep your emails short and to the point. Make your subject line enticing and punchy so that recipients will bee interested to open your email and read more. However, inside the email it’s best to keep it to 300 words or less and provide links where your recipients can click to read more details.

Don’t Waste Too Much Time with Design

There are many free email marketing programs available online that enable you to design sharp looking emails with headings, footers and html to catch your readers attention. However so many businesses are using these types of emails now a days that it can be easy to see the pretty layout and click delete. Instead, try sending out emails with just your logo and a few captivating sentences in the body that will inspire people to click on your links and learn more about your business.

Keep Track of Who Clicks

If you have Google Analytics set up on your blog or website, when you send out an email marketing campaign you’ll be able to see easily the people that clicked the link in your email and came to your site. Then you can determine the ratio of people who received your email and the number of people who clicked the link. There are also more sophisticated ways that you can keep track of who clicked and opened your email if you use one of the email marketing services available online that has advanced tracking and monitoring.

Manage Your Contacts Effectively

Another way that you can increase the number of people who click the links in your emails is to segment your list of contacts effectively. For example, you may have a list with people who speak different languages, or with male and female customers who prefer different products. Perhaps age is relevant to your business or education, segment your list according to the characteristics of your clients that will shape the body of your email. Then send out emails that are tailored to that group. This way you’ll be able to create several different targeted messages and further inspire your customers to click.

Email marketing can be one of the best ways to get your potential customers or clients to know more about your business and brand. What’s most important is that you use this powerful too effectively. Take the time to organize your contacts and come up with an effective email for each group of people and you’ll be sure to see your online reputation improve.

Brilliant Business Marketing Campaigns

There are several brilliant marketing campaigns that businesses launch every year and now, Dunkin' Dounuts has launched yet another. According to Mashable, to celebrate sixty years of business, Dunkin' Donuts is seeking the ultimate Dunkin' Donuts fan via facebook. This social media campaign engages fans on many different levels, which we'll break down here, so that you can build your own mega social media campaign for your business.

It's a Contest

Like so many brilliant online campaigns, Dunkin' Donuts is running their marketing campaign like a contest. The winner of the contest will get a free trip to Costa Rico, where the coffee is made, and 60 months of free Dunkin' Donuts coffee. Using the wide-spread ability of fans to create and upload video, potential winnders are invited to send in a video explaining why they are Dunkin' Donuts' number one fan. This gets people active and creative -- and most importantly, talking about Dunkin Donuts.

It's On a Significant Day

The contest winner will be announced on National Coffee Day, a nationally recognized holiday in the United States. For people who are big fans of coffee, this day is well known, and many bloggers and news sources will be ready to write and read about coffee on this day. In addition, the publicity contest celebrates sixty years of Dunkin' Donuts but isn't planned for the anniversary of Dunkin' Donuts, instead on a national holiday to gain maximum support and attention.

Make it Democratic

Instead of having a panel of judges decide who is the winner, Dunkin' Donuts is going for the democratic approach and allowing fans to decide who the winner is. This is another ingenious way to get people involved in the campaign and actively inviting their friends and other fans to participate. Of course, to get people excited, Dunkin Donuts is offering yet another prize -- 12 months of free coffee to ten lucky facebook fans.

Run It Just On Facebook?

A new trend we are seeing is the discarding of corporate websites and just using facebook and facebook fan pages. This is an incredible new trend that, as we mentioned in our earlier post, can save quite a bit of money and time. Instead of establishing a corporate website, you can simply open a facebook page and start marketing to your friends online -- another great way to get your business' marketing strategy up and running and improve your online reputation.

How to Use a Facebook Page to Improve Your Online Reputation

When you’re just starting your business, there are so many different things to do. It can be difficult to know where to start and to get your business or personal brand off the ground as quickly as possible. While having a website is essential for any well established business, today nearly everyone is on facebook, and you can open a facebook page within a matter of minutes – making it easier than ever to create a home for your business.

Facebook pages are free and easy to use. They also offer you many easy marketing opportunities that will help you get the word out about your business or personal brand. Every facebook page has a place where you can fill out basic information about your business or organizations’ mission statement and contact information. One you have a logo, you can easily upload it to the facebook page so that people will start to recognize your logo and brand.

There are also many different tabs that you can add to your facebook page depending on what your business needs. For example, if you have many videos and photos, there are tabs specifically design to display this type of content as sub-pages on your facebook page.

Having a facebook page makes it very easy to market yourself because you can easily invite all of your facebook friends to become fans of your page. Once people are fans, any update that you post to your facebook page will show up in their news feed and they will be alerted about the happenings of your business or organization. If you have friends with facebook pages and complimentary businesses, they can favorite your page and it will appear on their facebook page as well, linking your business to theirs and helping fans discover related businesses and organizations improving your online reputation.

Effective Website Design

Your website is your home base, it’s the first impression people have of you when they come across you online and it’s the place where they go to get official information about you and your business or organization. If your website doesn’t have the most basic elements, it’s likely that you will lose potential clients and customers. That’s why, it’s more important than ever that you carefully plan your online presence and that you make sure that every section of your website is clear and eye catching.

Create a Directive Home Page

The most basic elements for every website's design are an About Us and a Contact page. On the homepage, you must have clear directors that show your visitors where they can access the About Us and Contact page so that they can get basic information about your business. While some businesses prefer to have the home page as a blog, with content that is regularly updated, other businesses have a static page as the main page where the information remains the same all the time.

Get Your Visitors Contact Information

In addition to a contact page, where visitors have the ability to contact you, it’s a good idea to have something that invites your visitors to give you their contact information. This will allow you to contact them in the future and to launch effective email marketing campaigns. While having a sign up on the front page can seem like an effective way to get people’s information, you’ll be much more effective if you offer people a free tool or tip in exchange for their email or you create a pop up that prompts readers to submit their information when they first come and visit your website.

Improve Your Online Reputation By Raising Funds for a Cause

A great way to improve your online reputation is to run a fundraising or charity campaign for a cause you care about. Most everyone has a cause that they can get excited about or can be connected to their business, so it can be a great idea to invite people to get to know your business through a charity campaign. Especially if you make the charity campaign into a contest, you’ll get people talking about your business for all the good that they do and for the opportunity to win something for free.

Today it’s easier than ever to run an online charity event. One of the best online resources is CrowdSource. CrowdSource makes it easy for you to set up a web page to support your cause with pictures, videos and information about the campaign you’re running. Simply sign up for a free account, pick an existing charity that you want to submit your donations to and design your home page for your campaign.

One of the most successful ways to get people to donate to your cause is to make donating into a contest. For example, you could offer people who donate to your cause the opportunity to win a free ipad when they donate $25 or more. This gets people talking and activates them to contact their friends and invite them to donate. There have been many successful campaigns that have raised hundreds of thousands of dollars like this and it will not only show how generous you and your business is, but give you a chance to collect thousands of emails of potential customers for your business and build your online reputation.

Lastly, when you're raising money for a cause, don't be afraid to tell people about your business. Paul Newman is one of the world's most successful entrepreneurs. His company has donated over $250 million dollars to charity just by donating a percentage of the profits from his products to charity. This proves that charity and business can be aligned and surely improve your reputation on and offline.

How to Manage Your Business Blog

Today, most every business has a blog where they update their customers about there business and write articles related to their industry. This blog is essential for building your online reputation and your business online and there are several aspects that you can work on in order to insure that your blog is one of the best.

Content

The first rule to writing a good online blog is to provide interesting content. Make sure that what you're writing will attract your target audience and will be useful information that they will want to share with others. When writing articles, don't make them any longer than 500 words, since people who are looking for information, usually want the information to be as to the point as possible. Also, break up your article into different sections if it is any longer than 300 words. This will help your readers find the most important information first and make reading your articles and staying on your site seem easy.

Keywords

Each of your articles should also be rich with keywords. These keyword improve your Google CV and help improve your search engine ranking in Google and other online search engines. When people are looking to find useful information, they will be sure to type in these keywords and if your article is rich with them, find your articles.

Linking

Linking is also an essential part of building a strong business blog. Usually, on most blogs, there is a place on the side bar where you can link to other relevant websites. See if you can do a link exchange with the blogs that you link to and invite them to link back. This will strengthen your blog's search engine ranking and provide new entry ways for people to find your blog.

Commenting

Lastly, one of the best ways to improve your online reputation is to start commenting on related blogs and show that you're following industry trends and can provide thoughtful analysis. In most comments, you can easily post a link back to your blog, greatly improving your online reputation and helping you strengthen your Google CV.