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October 04, 2010


It’s not enough just to put your content in a social network, on your blog or in twitter and expect people to click – you have to know what type of content is going to get people to take action and adapt your “hook” for the platform you are using. In this article, we’ll discuss three of the main places that people put hooks for content – facebook, twitter and emails. Each type demands a different type message to inspire people to click, so you have to think strategically with every word that you type.

Facebook

Facebook is the most interactive place that you can place a hook for your content. There are several different ways that people can interact with your content – like, comment and click. While this can be good to give people options about how to respond, it can also be distracting. Depending on what you want your readers to do, you have to think about what kind of hook you write. If your goal is to get people to click on the content, and exit facebook, you have to make your hook enticing. If you want people to respond in the comments, your best off if you create an open ended question for people to respond to. On the other hand, if you want people simply to like your statement, make sure that it’s something that inspires people to think, “I like that.” If you study facebook carefully, and the successful hooks you’ll notice what type of content gets likes, comments and clicks and be able to create successful hooks for your links.

Twitter

Twitter is one of the most difficult places to write your hook to your link. You only have 140 characters to express yourself and to inspire people to click. On the other hand, it is very focused, so if you want people to click your link, there really is no other option. There is no distracting like or comment, so people will be most likely to click the link if they find you 140 characters to be interesting.

Email

Email gives you the most space to express yourself. If you have a series of links that are related to each other, writing an email gives you the chance to write a series of compelling sentences to lead people to links. On the other hand, it’s important not to make your emails too long, as today people are flooded with emails and only spend a few minutes scanning your message. This means you should make your hooks short and sweet and disperse your links throughout your message.

If you think wisely about how to get people to click your link and what to put in your hook, you’ll be much more successful at getting people to read your messages and interact with your content in the way you want. This is the best way to build your online reputation and to improve your personal and business brand. Think about the content and the form that you how you will be sharing it to make the most of your message.

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